Since then, it has become one of the most used memes on the internet. Are they delicious? They are savory sausage bites, with a recipe based on their traditional European landjaeger, dried and cured. Dietz Nuts is the latest, combining consumer trends like the rise of snacking and the growing popularity of beef jerky with a pop culture hit like Deez Nuts. The campaign also includes in-store and influencer elements.
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Craig and brother Chris appear in the Dietz Nuts launch commercial talking about how the new snack food makes the perfect game day treat. Dietz Nuts are protein-packed, savory sausage bites. The recipe is based on their traditional European landjaeger, dried and cured to snackable perfection. Since then, it has become one of the most used memes on the internet. Running primarily on digital and social platforms, a second spot sits at the center of the effort. The spot features comedian and The Office alumni Craig Robinson having a casual conversation with his brother, Chris, about how the new snack food makes the perfect game day treat. Dietz Nuts is the latest, combining consumer trends like the rise of snacking and the growing popularity of beef jerky with a pop culture hit like Deez Nuts. In addition to the digital and social push, the campaign will include in-store elements and tap celebrity influencers from the music and entertainment world to test out and promote the new product.
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Super Bowl ads are expensive, and that means smaller companies need to pick their spots to make an impact amid a wash of beer commercials and big-name movie trailers. But with a low-scoring game on the field and a lackluster halftime show to keep the masses sated, sometimes the more obscure ads are the ones that have the biggest impact. But the company also sells slacks they call nuts, and it took Super Bowl 53 to announce that in a big way in an ad featuring Craig Robinson of The Office fame. The ad aired in the second half with the score still locked at between the New England Patriots and the Los Angeles Rams. The commercial begins with Robinson on a couch with a friend, holding a bag of Dietz Nuts. Do you get it? Apparently, the nuts are actually a meat-flavored nut-like product, which makes sense given the brand.
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