There was some drama this week on YouTube. Watch below to learn what all the drama with YouTube and BetterHelp is about. Plus, hear my take on the whole thing. In these videos, YouTube personalities open up about their own mental health struggles. Then, many of them give a plug for BetterHelp, sharing about how they used the platform to feel better.
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Over the past year, mental health and burnout have become big topics in the YouTube community. Stars like Philip DeFranco and Shane Dawson have posted heartfelt videos about their struggles with depression, encouraging fans to get help with their own issues. At the end of each video, they promote an online counseling service called BetterHelp, and include a referral link that earns them money every time a fan clicks the link and signs up. Below the video is a custom referral link. According to the Centers for Disease Control and Prevention, suicide is the third-leading cause of death for young people aged 15 to 24; some studies estimate that up to 20 percent of teens experience depression before they reach adulthood. But some people who downloaded the app after being prompted to by their favorite YouTubers have claimed that it has far from helped them. Read: The computer will see you now. Eighty-six users have filed complaints about the app with the Better Business Bureau , a nonprofit aimed at holding businesses accountable for bad practices. YouTubers, sensitive to the growing backlash from their fans, have nearly all put their partnership with BetterHelp on hold after others on YouTube began calling them out.
BetterHelp is an online portal that provides direct-to-consumer access to behavioral health services. The online counseling and therapy services are provided through web-based interaction as well as phone and text communication. BetterHelp maintained its brand name post acquisition and continues to provide online counseling services to consumers. BetterHelp was founded by Alon Matas in , after he faced personal challenges finding professional counseling services that accommodated his schedule. BetterHelp is a web-based platform that allows patients to interact with counselors and therapists via a private online message board, live chat, phone and video conferencing and is the world's largest counseling service. In , BetterHelp was acquired by Teladoc , Inc.