Who remembers racing home from school to catch their favorite TV channel play the hottest music videos for hours on repeat? Back in the day, music videos were the prime source for new music. Essentially, they were free promo for the artist to showcase what they have to offer. While the visuals served as pure entertainment, the underlying goal was for the consumer to like the music enough to go out and purchase the CD or cassette tape or vinyl. But also back in those days, record sales meant the consumer physically had to go to the store and purchase a hardcopy of the CD.
R.I.P The Hits
To kick things off, contributing editor Rob Sheffield investigated its surprising origins. And at the forefront of the digital video revolution has been none other than YouTube. But they could afford to be flashy, theatrical productions because of the potential payoff. Michael Jackson, Madonna, Nirvana, and others could all attribute at least some of their cultural dominance to their music videos, which were both considered watershed moments when they premiered — enough for millions of people to tune into MTV at the same time, as Gaga would fondly remember — and were given heavy rotation on the network in the years following. Dave Meyers, the most prolific director in the industry, went from producing a whopping 41 videos in to just 11 in , and a meager 3 in
Video killed the radio star
No, really. She said so. When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies.
MTV Raps" riding the wave of rap's newfound mainstream acceptance, " Unplugged" sessions redefining band's entire legacies, and animated series like "Beavis and Butthead" riffing on MTV's very watchers; Gen-Xers wallowing in the futility of existence. Ah, those were the days. Ah, yes, those were even more days.